Sunday, February 28, 2016

[Fashion] Style It Your Way - 3 Decade old YFS Concept Store revamped to a Korean Streetwear Brand

YFS Concept Store offers this and more
Ever heard of YFS Concept Store? Actually, YFS concept store has been around for more than 3 decades with it's first store in Johor Bahru, Malaysia. It has now grown to over 50 outlets nationwide and is one of the leading apparel companies in Malaysia. 

Testing my Calligraphy skills

This year, YFS which stands for Young Fabulous and Stylish, revamped its brand to a Korean Streetwear Concept along with a new tagline 'Style It Your Way'.

Well wishes from the many bloggers and media at the event

To launch this new brand identity, YFS which offers competitively priced fashion clothing celebrated their new stand by throwing a blogger and media party in conjunction with Chinese New Year. 

With fellow blogger Wendy Pua at the giant Lou Sang

To my advantage, the luncheon was held in IOI City Mall in Putrajaya which is a stones throw away from where I reside, yippee!

Mr. Nicholas Chong, CEO and Co-founder of YFS Concept Store

The CEO and Co-founder, Mr. Nicholas himself was there to greet the bloggers and media. In his short and sweet speech he explained that YFS clothes have a very Asian appeal no matter in style or size. He also added that the Korean fashion you find in YFS stores are versatile and cater to both a male and female clientele. 

All the elements of good luck and Mr. Nicholas Chong

Official Picture courtesy of YFS Concept Store. Check out their FB for more

It tasted as beautiful as it looks! Thick salmon slices and dragon fruit  was the highlight for me

Lou Sang by BMS Organic. Official Picture courtesy of YFS Concept Store. Check out their FB for more

Mr. Nicholas' speech was followed by an auspicious Lion Dance performance and special appearance by the Monkey King! All media and guests then gathered around for a huge Lou Sang toss that traditionally signifies abundance of luck & happiness for all. 

This is what my fortune said. Good reminder.

During the event, we were treated to many interesting activities such as My Wishing Tree corner, Instagram Contest, Makeover session, Photo shoot corner & Gift redemption session. I didn't get to have my makeover tho as I spent all my time picking out my outfit for the Photo Shoot Corner :D 

Official Picture courtesy of YFS Concept Store. Check out their FB for more
It was indeed tiring but the scrumptious vegetarian lunch by BMS Organic kept me fueled throughout!

Portion of the women's clothing section at IOI City Mall
3 of my Final ensambles. I had to take a picture to decide.

Our photos were automatically entered in to the “Style It Your Way Fashion Challenge by YFS”, a
Facebook Contest only opened to the invited guests of the event.

Contest ends on 6 March 2016 so you still can vote!

The Top 10 highest LIKES will receive RM100 worth of products and the winner, will walk away with RM300 worth of products.

Do checkout their Facebook page for all the looks and VOTE FOR ME if you think I am worthy. Please vote :) 

What do you think? 

YFS Concept Store surprised the invited media by getting us to choose our own Chinese New Year presents. Each guest got to bring home a set of YFS clothing and a pair of Ad Jeans. Ad Jeans is one of YFS Concept Store's priced apparel as they come in various colours, designs and are stretch to fit & flatter all body sizes.

Some of the accessories available at the store

The store really is a one stop centre as it offers bags and accessories as well as a children's line and if you are stumped for choice, you can always ask their sales personnel.

Casual doesn't have to be lazy
Children's section at IOI City Mall

According to Mr. Nicholas Chong, YFS Concept Store staff are not only well trained personal shoppers but also fashion lovers who are passionate about style & love looking good. They are capable of providing fashion & styling tips to customers.

They have a variety of funky, fashion bags  for every outfit

For more information, please visit YFS Concept Store official webpage at

You can also become a fan at YFS Concept Store Facebook page at to get the latest updates and information. checkout and Follow their Instagram 'YFS Concept Store' for contests and such!

This is a bit late but hey! Huat Ah!

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